Image: Parley for the Ocean FB
Your shoes can change the world.
The team at Adidas just released a running shoe created from the discarded plastics that wreak havoc on our oceans.
The new “UltraBOOST uncaged Parley” running shoe boasts a knitted upper portion of 95% ocean plastic gathered from the Maldives. The remaining is recycled polyester. The shoes will be go on sale in mid-November for $220, and only 7,000 pairs will be available. Adidas hope to continue this trend, however.
Adidas told The Verge, “We will make one million pairs of shoes using Parley Ocean Plastic in 2017 – and our ultimate ambition is to eliminate virgin plastic from our supply chain.”
The plastic is collected by the dedicated team at Parley for the Oceans, a conservation organization that works with corporate partners to find novel uses for plastic pollution.
On their website, Parley for the Oceans writes, “We believe the power for change lies in the hands of the consumer – given he has a choice – and the power to shape this new consumer mindset lies in the hands of the creative industries.”
According to the Institute for Sustainable Communication, Americans generate 10.5 million tons of plastic waste every year but only recycle 1 to 2% of it. And, an estimated 14 billion pounds of trash is dumped into the world’s oceans every year.
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